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Conversion rate optimization, which is often abbreviated as CRO, is the continuous process conducted to encourage your website visitors into taking a desired action, such as starting a subscription, buying a product, opting for a free trial, and so on. To perform CRO, you need to understand how users navigate your website, what they click on, how they perceive the content, and, most importantly, why they leave your resource without completing the expected conversion. For successful conversion optimization, hasty decisions and quick changes are not helpful. Therefore, you will need to investigate your website and regularly test even the smallest changes to draw the maximum benefit from CRO.

Online marketing gurus, better than anyone, know that special software is necessary for conversion rate optimization. CRO is impossible without reliable tools that can provide accurate data saving your time and money -- yet there are many more advantages of this software. Conversion rate optimization tools can help you investigate user behavior on your website and take the necessary steps to monitor KPIs, keep users, and adjust your budget. The CRO software also helps determine which traffic can generate more income to use marketing more effectively and increase profit.

Usually, e-commerce projects work in a highly competitive environment where optimization is mandatory for taking the lead. Internet marketers and SEO specialists realize this and use different tools to test new solutions, conversion rate optimization, and improve behavioral factors. Among all these tools, Plerdy platform takes a special place. It has two main tasks: to improve UX/UI of sites with a heatmap and to improve conversion with an intelligent form builder. There are 11 tasks you can only do with Plerdy.

Marketers and designers usually apply individual sets of tools for usability analysis. They complete a range of tasks, including website analysis, user behavior analytics, website speed testing, etc. A comprehensive usability audit is impossible without Plerdy since this tool allows you to conduct user behavior analysis directly on a website. The information collected helps to make prompt decisions on changes regarding website design.

Conversion of e-commerce sites usually consists of micro and macro conversions. It also includes the total number of clicks on pages, the ratio of visits to sales, and other indicators tracked in various tools and services. Plerdy click heatmap shows the information on the interactions with the most popular elements of a site and helps decide whether CRO is necessary. With the smart form builder, you can create dynamic banners, subscription forms, and other interactive solutions to attract visitors’ attention, keep them on your website, and perform CRO within a sales funnel.

The tracking code of Plerdy tools is straightforward to install (it only takes 30 seconds). Just start the registration in your personal dashboard of the services. Then you will be prompted to paste the script on your website – either before the tag or in Google Tag Manager. The installation of the code takes around one minute. Once the first click on your website is made, the dashboard will start displaying statistics.

After you paste the tracking code, Plerdy tools start collecting data on clicks. The information can be viewed both in real time and in a table on the dashboard. You can view statistics on traffic, device type, user country, or clicks on the main website elements and use this data for analysis. Plerdy’s users see how visitors perceive their e-commerce websites and what target actions they take. Such information can be helpful for a comprehensive usability analysis since it makes page optimization easier and helps increase the conversion rate. The intelligent form builder collects data on the display of banners and the ratio of conversions (or leads) to closed pop-up forms/banners.

The Plerdy platform allows you to see your website from users’ perspectives. With statistics on clicks on different components (including custom tags), you can perform a professional analysis of user behavior. And this, in turn, enables optimization of the website. You can analyze the results right after Plerdy software is installed. Then, using various filters, you can identify the most and the least practical components of the website. Based on the collected statistics, you can detect flaws on the website and develop a plan for its further optimization.

The Plerdy platform is a tool that is often used for conversion rate optimization of online stores. To achieve better results, you should first analyze user behavior on the main pages (categories, product pages, and cart), form a sales funnel, and set intelligent forms. If the sales funnel has a cylindrical form and your offer meets the interests of your visitors, the conversion rate will increase without any additional effort. However, this is rarely the case. Thus, in most cases, a sales funnel looks like an inverted cone consisting of several segments. If one of these segments has a meager conversion rate, you should define the problematic pages, find the primary reason, and conduct optimization. It may well be that users don’t take the next step in the online store (and hence in the sales funnel) because of its unclear design, lack of tips, or weak calls to action. With dynamic forms offered by the Plerdy platform, you can immediately forward users to target pages.